Every customer has a tell.
Most businesses never learn to read it.

We analyze what your customers are saying online and turn it into messaging that makes your business the obvious choice.

Every customer has a tell.
Most businesses never learn to read it.

We analyze what your customers are saying online and turn it into messaging that makes your business the obvious choice.

Every customer has a tell.
Most businesses never learn to read it.

We analyze what your customers are saying online and turn it into messaging that makes your business the obvious choice.

Find Your Tell — $500

You've tried ads.

You've tried ads.

You've tried ads.

Maybe a new website. Maybe hired someone to run your social media. And it helped a little. Or not at all.

Maybe a new website. Maybe hired someone to run your social media. And it helped a little. Or not at all.

blue and white playing card
stack of books on black surface

The problem isn't your product.

The problem isn't your product.

The problem isn't your product.

It isn't even your marketing.

It isn't even your marketing.

It's your message.

It's your message.

It's your message.

When your message doesn't match what customers actually care about, nothing works.

When your message doesn't match what customers actually care about, nothing works.

a stack of playing cards sitting on top of each other

Every customer leaves clues.

Every customer leaves clues.


In reviews. In search queries. In the way they describe their problems.

We find those patterns and turn them into messaging that makes your business stand out.


In reviews. In search queries. In the way they describe their problems.

We find those patterns and turn them into messaging that makes your business stand out.

ace of spade playing card

How It Works

01

We Listen

Your customers are already talking. In reviews. In search queries. In forums. We collect all of it.

02

We Find the Pattern

We use AI analysis to identify the tells — the recurring patterns that reveal what actually drives your customers' decisions.

03

We Build Your Message

We translate what we find into language your business can actually use — on your website, in your sales conversations, in your marketing.

Services

Find the Tell

Messaging Diagnostic — $500

Delivered in 3 business days

Pulls from your reviews, search data, and competitor feedback

Specific language recommendations you can use immediately

Map the Tells

Customer Intelligence Audit — From $3,500

Deep analysis of one or more customer segments

Identifies what drives decisions across your audience

Foundation for all future messaging decisions

Play the Tell

Messaging Blueprint — From $7,500

Includes full Customer Intelligence Audit

Complete messaging playbook for your business

Distinct messaging for each audience and service line

Turn the Tell

Build & Launch — From $12,000

Includes full Messaging Blueprint

We write your copy, build your site, launch your campaign

End-to-end execution from research to results

Built by someone who studies how people decide.

Built by someone who studies how people decide.

Built by someone who studies how people decide.


The Tell was built by Frank Harrison, a behavioral research consultant with 25 years of experience studying why customers make decisions.


Frank has analyzed thousands of customer conversations and helped some of the world's largest companies understand what actually drives customer behavior.


The Tell applies those same insights to local businesses.


The Tell was built by Frank Harrison, a behavioral research consultant with 25 years of experience studying why customers make decisions.


Frank has analyzed thousands of customer conversations and helped some of the world's largest companies understand what actually drives customer behavior.


The Tell applies those same insights to local businesses.